Voted Best Lingerie Store in North America

Englewood, CO - August 11, 2010 - Pampered Passions Fine Lingerie, Colorado's most popular fine lingerie store, is the winner of the 2010 Best Lingerie Reference Shop Award by Intima Magazine. Nominated for the fifth time, Pampered Passions Fine Lingerie was recognized for its outstanding service and most complete lingerie, underwear and intimate apparel selection at a ceremony on August 1 in New York City. Intima Magazine is an international lingerie magazine published in 10 countries. For the past 50 years it has covered the pulse of the fine lingerie industry.

The Best Shop Awards honor the most valuable specialty stores and lingerie boutiques in the U.S. As winner of the Best Reference Shop in North America, Pampered Passions Fine Lingerie beat out its competition in the areas of selection, quality and customer satisfaction.

Nearly 20 premium and international brands, including Wacoal, Hanky Panky, Cosabella, Panache, Claire Pettibone, Natori, Empreinte, Carol Malony, La Perla, and Chantelle, comprise the Best Shop Awards jury. This group of high-end lingerie brands is responsible for nominating and selecting lingerie stores it considers award-worthy.

Alicia Vargo, the owner of Pampered Passions Fine Lingerie says, "It is an incredible honor to receive the ‘Best Reference Shop Award.' To be recognized as the leader in this category is a true testament of the hard work and dedication our business has to selling fine lingerie, as well as a recognition of our personal commitments to nurturing the female spirit. Each day we aim to serve women with respect, dignity and class, something we committed to long ago and passionately continue to do each and every day," she says.

"Pampered Passions Fine Lingerie has elevated its business to a level that surpasses being a retail outlet for women to purchase fine lingerie," said Rich Murray, President and CEO of Wacoal. "Their commitment to the women who shop in their store and their generous volunteer work nationally and within their community is remarkable. It has been an honor working with them, and we look forward to partnering together for many years to come."

Learn more about Pampered Passions Fine Lingerie at www.PamperedPassions.com. Learn more about the Intima Best Shop Awards at www.BestShopAwards.org.

About Pampered Passions Fine Lingerie
Pampered Passions Fine Lingerie opened its doors in Englewood, Colorado in 2001. Its founder, Alicia Vargo, wanted a lingerie store that not only offered the finest collection of distinctive lingerie fashions, but also a place women could visit to find something that makes them feel good about themselves in an inviting and encouraging environment. In order to bring her mission to more women, she opened www.PamperedPassions.com, an online superstore with all the latest bra and lingerie fashions. In 2009, Vargo was named "Colorado's Leading Lady" by Ladies Who Launch. Pampered Passions was voted the Best Lingerie Store in the USA in 2010 by Intima Magazine, and is a 2010 Bride's Choice Award™ recipient from WeddingWire. Alicia is also the National Intimate Apparel expert for Examiner.com and member of the IAC, Intimate Apparel Association.

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